Why Do We Make Technical Sales So HARD?
Why do we keep making technical sales and demo calls so HARD? They’re not. They’re really not! You just need to get out of your own way.
Let’s assume you’re selling a worthwhile product to an interested audience. The only way to know whether there is a strong fit is to get through the demo meeting - that’s where tech deals live and, when appropriate, die. But too many deals die because of a lousy demo meeting, and not because there isn’t a fit! Does this happen to you?
If sellers know how to perform . . .
