Author: Gabe Lullo - Revenue Magazine

Meet Gabe Lullo. Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe. He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs. With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.

Just Following Up

Posted by Gabe Lullo | Jul 13, 2025 | Marketing, Outbound / Prospecting, Sales, Sales Enablement |

Someone tried to follow up with me recently. The email started like this: "Hey Gabe, I just wanted...

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Sales & Marketing Alignment: Why Your Revenue Depends on It

Posted by Gabe Lullo | May 22, 2025 | Marketing, Revenue Operations, Sales, Sales Enablement |

The Peanut Butter & Apples of Business Ever tried peanut butter by the spoonful? Pretty...

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Cold Email is Getting Harder & Harder: How do you adjust?

Posted by Gabe Lullo | Apr 12, 2025 | Marketing, Outbound / Prospecting, Sales |

Here’s the deal: email tracking is changing, again. Google & Microsoft don’t owe sellers...

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What Metrics Matter Most for an SDR Team?

Posted by Gabe Lullo | Mar 8, 2025 | Leadership, Sales |

The answer is simple: leads. Not just any leads—relevant leads. Buyers who are ready now and those...

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Predictable and Repeatable Sales Processes: The Key to Sustainable Growth

Posted by Gabe Lullo | Feb 13, 2025 | Revenue Operations, Sales |

Predictability. That one word sums me up. Anyone who knows me well knows that I thrive on...

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