Author: Dave Stubberfield - Revenue Magazine

Sales
- Featured
  
  Cognitive Illusions: A Sales Slayer’s Guide
  
  Jul 11, 2025 | Sales |
- Featured
  
  Turning buyers’ easy access to information from a threat into a competitive advantage
  
  Jul 9, 2025 | Sales, Sales Enablement |
- Recent
  - AI Coaching and the Art of Timing: Why Feedback Matters When It's Delivered
    by AI Cate | Jul 7, 2025 | 0
  - The Power of Three: Why Alignment, Focus, and Communication Are the Hidden Engines of Scale
    by Mike Muhlfelder | Jul 3, 2025 | 0
  - This Episode: “We Used to Read Newspapers”
    by Tom Stearns | Jul 1, 2025 | 0
Technology
- Featured
  
  AI-based Coaching at the Intersection of Technology and Humanity
  
  Jun 21, 2025 | AI, CRO Corner, Sales, Sales Enablement, Technology |
- Featured
  
  The Age of AI Research and Procurement: What it Means to You
  
  Mar 22, 2025 | AI, Sales, Sales Enablement, Technology |
- Recent
  - Why Your Next RFP Needs AI (and a Strong Cup of Coffee)
    by Randi-Sue Deckard | Jan 10, 2025 | 0
  - The Goldmine in LinkedIn DMs: Avoiding the Pitch Slap
    by Gabe Lullo | Dec 31, 2024 | 1
  - Why 'Pipeline' Is Dead: Rethinking Revenue Metrics in an AI World
    by Jonathan Aka Coach K | Dec 22, 2024 | 0
Leadership
- Featured
  
  The Power of Three: Why Alignment, Focus, and Communication Are the Hidden Engines of Scale
  
  Jul 3, 2025 | CRO Corner, Leadership, Revenue Operations, Sales |
- Featured
  
  4 Stats That Tell Your Sales Team is in Trouble, even if you're making quota!
  
  Apr 8, 2025 | Leadership |
- Recent
  - I Was Just Thinking- Random Sales Thoughts
    by Mike Muhlfelder | Apr 2, 2025 | 0
  - The "Tension" in Net Revenue Retention
    by Sean Finlay | Mar 30, 2025 | 0
  - Sticky SaaS
    by Tim Savage | Mar 21, 2025 | 0
Marketing
- Featured
  
  Sales & Marketing Alignment: Why Your Revenue Depends on It
  
  May 22, 2025 | Marketing, Revenue Operations, Sales, Sales Enablement |
- Featured
  
  Cold Email is Getting Harder & Harder: How do you adjust?
  
  Apr 12, 2025 | Marketing, Outbound / Prospecting, Sales |
- Recent
  - You don't know what ICP means do you?
    by Sims Tillirson | Mar 28, 2025 | 0
  - Control What Can Be Controlled
    by Tim Savage | Feb 9, 2025 | 0
  - Video is Useless
    by Tim Savage | Dec 12, 2024 | 0
CRO Corner
- Featured
  
  The Power of Three: Why Alignment, Focus, and Communication Are the Hidden Engines of Scale
  
  Jul 3, 2025 | CRO Corner, Leadership, Revenue Operations, Sales |
- Featured
  
  AI-based Coaching at the Intersection of Technology and Humanity
  
  Jun 21, 2025 | AI, CRO Corner, Sales, Sales Enablement, Technology |
- Recent
  - RevOps Is Dead. What the F**K?
    by Sandy Robinson, M.Ed. | Jun 13, 2025 | 0
  - Everyone Should Always Be on A PIP
    by JD Miller | Jun 9, 2025 | 0
  - Mavens of Modern Sales - Jaime Konzelman
    by Sean Finlay | May 19, 2025 | 0
Best Of
- Featured
  
  The Sales Leaders You Wish You Worked For
  
  May 28, 2025 | Best Of |
- Recent
- Best Of Frontline Managers Nomination
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Business Improvement and Cultural Transformation Specialist based in London. Over 12 years experience in Customer Experience, Continuous Improvement and Change Management, driving cultural changes that benefit on cost, efficiency and upsell opportunities. Director & Principal Consultant at Carter Consultancy.

Stop Selling. Start Guiding.

Posted by Dave Stubberfield | Jul 5, 2025 | Customer Experience |

There’s a shift happening in the world of sales. Prospects are no longer impressed by slick...

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Churn is a Sales Problem

Posted by Dave Stubberfield | Jun 25, 2025 | Customer Experience, Customer Success, Sales |

In most boardrooms, churn gets filed under “Customer Success” or “Support.” But let’s get...

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Sales & CX: The Collaborative Kings

Posted by Dave Stubberfield | May 26, 2025 | Customer Experience, Sales |

For too long, Sales and Customer Experience (CX) have operated in silos - one focused on closing...

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Customer Experience Creates Loyal Customers, Not Just One-Time Buyers

Posted by Dave Stubberfield | Mar 18, 2025 | Customer Experience |

For years, businesses have focused on the next sale, the next conversion, and the next customer...

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The Death of the Hard Sell: Why CX is the Ultimate Sales Strategy

Posted by Dave Stubberfield | Feb 20, 2025 | Customer Experience, Customer Success |

For years, sales has been synonymous with persuasion, persistence, and – let’s be honest –...

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