Author: Dave Stubberfield - Revenue Magazine

Business Improvement and Cultural Transformation Specialist based in London. Over 12 years experience in Customer Experience, Continuous Improvement and Change Management, driving cultural changes that benefit on cost, efficiency and upsell opportunities. Director & Principal Consultant at Carter Consultancy.

Stop Selling. Start Guiding.

Posted by Dave Stubberfield | Jul 5, 2025 | Customer Experience |

There’s a shift happening in the world of sales. Prospects are no longer impressed by slick...

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Churn is a Sales Problem

Posted by Dave Stubberfield | Jun 25, 2025 | Customer Experience, Customer Success, Sales |

In most boardrooms, churn gets filed under “Customer Success” or “Support.” But let’s get...

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Sales & CX: The Collaborative Kings

Posted by Dave Stubberfield | May 26, 2025 | Customer Experience, Sales |

For too long, Sales and Customer Experience (CX) have operated in silos - one focused on closing...

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Customer Experience Creates Loyal Customers, Not Just One-Time Buyers

Posted by Dave Stubberfield | Mar 18, 2025 | Customer Experience |

For years, businesses have focused on the next sale, the next conversion, and the next customer...

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The Death of the Hard Sell: Why CX is the Ultimate Sales Strategy

Posted by Dave Stubberfield | Feb 20, 2025 | Customer Experience, Customer Success |

For years, sales has been synonymous with persuasion, persistence, and – let’s be honest –...

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