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Revenue Engine Tune-Up

Revenue Engine Tune-Up

One of the biggest issues that revenue organizations face today are sales cycle issues.  Deals are stuck, salespeople are chasing wrong leads, and the closing times are much beyond the projected time. As a result? Unpredictable revenue, demotivated sales teams and, of course, missed quotas. The good news, you just need to get back to foundations and tune-up that revenue engine; coaching done well can shorten the sales cycle and make it more efficient.

This article aims to help sales leaders to enable their teams are focused on moving the right deals to the next step.

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About The Author

Randi-Sue Deckard

Geeky scientist using her mad lab skills in the GTM space. What skills you ask? (1) Documenting a hypothesis for GTM (2) Create processes to execute (3) Use Data to Iterate (aka experiment), Improve and Gain Context (4) Serial Learner. I've been in commercial healthcare for the past 15 years and influenced over a $100M in revenue. I'm currently SVP at BESLER leading Sales, Marketing and Customer Success. My true north is the customer (internal and external). One word - people! I love coaching and leading teams; success is messy but it does leave clues. In my experience, mindset is key to helping people fail forward. In my downtime, I spend time with the fam, our 2 hounds, reading, and in my studio experimenting with fabric and glass.

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