Why Sales Enablement Charters are B.S. (and how to do better)
Have you ever seen an Enablement conference keynote or webinar titled “How Our Enablement Charter Saved the Organization”?
Me neither.
And yet, we spend an absurd amount of time and effort finding templates, customizing them, meeting with stakeholders, explaining (for the tenth time) what exactly Revenue Enablement does, and getting all of our stakeholders to literally sign on the dotted line… only to end up with the same problems we had before.
We fight fires.
We become fixers of broken things.
Sellers still think of us as harbingers of pointless busywork (training), instead of strategic partners in their success.
As . . .
