What Metrics Matter Most for an SDR Team?
The answer is simple: leads.
Not just any leads—relevant leads. Buyers who are ready now and those who will be ready soon. But here’s the challenge: Not everyone is ready to buy today.
So what’s the right metric? Is it leads who are ready now? Leads who signal a timeline? Or a mix of both?
If you know me, you know my answer.
Why Do We Have Metrics?
“What gets measured gets managed.”
If we don’t measure our performance, we can’t improve it. If leaders don’t track performance, they don’t know how to . . .
