The Role of Emotional Intelligence in Sales
Sales can feel pretty transactional. It keeps coming down to the numbers, the quotas, and just trying to close that next deal. Over time though, one thing has really stood out to me: it’s the human connection that sets the good apart from the truly great. Emotional intelligence (EQ). That’s where the magic happens.
It’s a strategic advantage. It’s the ability to understand and share the feelings of your prospects, to genuinely connect with them on a human level. Would you rather buy from someone who treats you like just another number or from someone who . . .
