The Customer Flywheel
As the person responsible for scaling my company’s revenues, my mind has always been on acquiring new customers. That felt logical: more clients equals more revenue, and eventually more revenue equals the growth of our company. But I have learned an important lesson over time. Rather than constantly rushing to compel new customers to purchase our product, it’s frequently more intelligent to concentrate on the customers we already have.
Something magical happens when we put our focus on the customers we already have. It makes them feel loved and understood. They feel more confident in us because we . . .
