
Slaying Sales in the Modern Era: The Human Edge Philosophy

Introduction: Selling to the Human Mind
Sales is not about products, quotas, or slick pitches—it’s about people. And if you want to truly Slay in this ever-shifting modern marketplace, you must master the art of guiding human decisions—not manipulating them. Drawing from decades of behavioral science and frontline sales know-how, this fresh approach weaves a bold new tapestry for today’s sales pros.
Why focus on the human mind? Because buyers make decisions powered by emotion (and some unseen biases), then justify those feelings with logic. Your mission is to meet them in . . .