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Sales & CX: The Collaborative Kings

Sales & CX: The Collaborative Kings

For too long, Sales and Customer Experience (CX) have operated in silos - one focused on closing deals, the other on keeping customers happy post-sale when the product or service has been received or used. But here’s the truth: Sales and CX are not separate functions - they are two sides of the same coin. They are the power couple that drives sustainable growth.

 

A company that prioritizes Sales over CX risks losing customers as quickly as they acquire them.

A company that prioritizes CX . . .

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About The Author

Dave Stubberfield

Business Improvement and Cultural Transformation Specialist based in London. Over 12 years experience in Customer Experience, Continuous Improvement and Change Management, driving cultural changes that benefit on cost, efficiency and upsell opportunities. Director & Principal Consultant at Carter Consultancy.

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