
Sales & CX: The Collaborative Kings

For too long, Sales and Customer Experience (CX) have operated in silos - one focused on closing deals, the other on keeping customers happy post-sale when the product or service has been received or used. But here’s the truth: Sales and CX are not separate functions - they are two sides of the same coin. They are the power couple that drives sustainable growth.
A company that prioritizes Sales over CX risks losing customers as quickly as they acquire them.
A company that prioritizes CX . . .