Closing the Gap Between Sales Enablement and Sales Empowerment

Join Rachel Mae as she breaks down the disconnect between sales enablement and real learning—and how to fix it. With a decade of experience in sales training, enablement, and consulting, Rachel shares insights into why traditional enablement efforts fail and how organizations can build a culture of ownership, learning, and self-sufficiency in sales teams.

Key topics include:

Why Most Sales Training Doesn’t Stick – How enablement efforts often create dependency rather than growth.

The Pitfalls of Over-Enabling – When providing resources and tools disempowers reps instead of strengthening them.

The Missing Business Acumen – Why salespeople struggle with discovery and how a lack of business knowledge holds them back.

Building a True Learning Culture – Strategies to shift from enablement to empowerment through structured coaching and ownership.

How to Foster Self-Sufficiency – Practical ways to develop reps who take initiative, learn independently, and improve continuously.

Rachel offers a blueprint for transforming sales training, coaching, and leadership to create a sustainable, high-performing sales culture.