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Breaking Into Tech Sales: Why Conversations Matter More Than Expertise

Breaking Into Tech Sales: Why Conversations Matter More Than Expertise

Does the idea of breaking into tech sales feel intimidating? If so, you’re not alone – many aspiring sales professionals feel intimidated by the industry, assuming they need to master every aspect and technical detail to be taken seriously. The truth is, sales isn’t about showcasing deep product knowledge or expertise in technology—it’s about building trust, understanding problems, and offering the right solutions. In fact, the less you focus on technical complexities, the more you can focus on what really matters: the person you’re speaking with and their specific challenges.

Hustle, Grit, and Humility

In 2015 . . .

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About The Author

Maggie Maloney

I have over a decade of experience in top-of-funnel sales development. This experience spans various technology and service providers, everything from large portfolio software companies to hyper-growth startups. While prospecting tactics have evolved, selling is a human experience that requires human interaction. Though there is a science behind the sales process, the art of sales exists in active listening and effective communication.

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