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Randi-Sue Deckard

Geeky scientist using her mad lab skills in the GTM space. What skills you ask? (1) Documenting a hypothesis for GTM (2) Create processes to execute (3) Use Data to Iterate (aka experiment), Improve and Gain Context (4) Serial Learner. I've been in commercial healthcare for the past 15 years and influenced over a $100M in revenue. I'm currently SVP at BESLER leading Sales, Marketing and Customer Success. My true north is the customer (internal and external). One word - people! I love coaching and leading teams; success is messy but it does leave clues. In my experience, mindset is key to helping people fail forward. In my downtime, I spend time with the fam, our 2 hounds, reading, and in my studio experimenting with fabric and glass.

The Key to Authentic Leadership

The Key to Authentic Leadership

Posted by | Oct 19, 2024 | |

I once worked for a boss nicknamed ‘Voldemort’ because their leadership style was rooted in fear. Several leaders burned out, and one even ended up in the ER, fearing they were having a heart attack, but it was stress. After I left, I vowed never again to work in a toxic environment or for a toxic boss. Leadership is a privilege and vowed to be the change I wanted to see. My goal was to be the kind of leader whose influence leaves an impression. My purpose? To transform lives, one journey at a time.

Be Self Aware

Authentic leaders regularly reflect on themselves, striving to remain deeply self-aware. They know their strengths and weaknesses; they know they are not perfect and lead by example by being serial learners who look to improve themselves daily. I spend 5-10% of my earnings annually on personal, professional development and coaching. And yes, that is in addition to my company stipend. How can you expect your team to grow if you are not growing too?

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Why Your Prospective Customers Are Swiping Left

Why Your Prospective Customers Are Swiping Left

Posted by | Oct 10, 2024 | |

In sales, getting your solution into the hands of prospective buyers can feel like navigating a high-stakes dating game. You’ve got the product; they’ve got a problem and budget (well, sometimes). So why aren’t they swiping right and choosing to buy your service?

They’re Dating Status-Quo

Is the biggest objection you’re hearing is that your solution falls into the “nice to have” category? In the grand scheme of budgets, “nice to have” gets cut fast. If buyers don’t see an immediate, pressing problem that your product solves, they’ll sit on their hands and keep dating “Status-Quo” because your product isn’t swipe right material.

The cost of inaction impacts to 40-60% of B2B SaaS of deals to be closed lost.

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