
Moments Matter
You’re Doing Events All Wrong: Why ROI Is About Connection, Not Capacity The majority of people...
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Geeky scientist using her mad lab skills in the GTM space. What skills you ask? (1) Documenting a hypothesis for GTM (2) Create processes to execute (3) Use Data to Iterate (aka experiment), Improve and Gain Context (4) Serial Learner. I've been in commercial healthcare for the past 15 years and influenced over a $100M in revenue. I'm currently SVP at BESLER leading Sales, Marketing and Customer Success. My true north is the customer (internal and external). One word - people! I love coaching and leading teams; success is messy but it does leave clues. In my experience, mindset is key to helping people fail forward. In my downtime, I spend time with the fam, our 2 hounds, reading, and in my studio experimenting with fabric and glass.
Posted by Randi-Sue Deckard | Apr 28, 2025 | Events |
You’re Doing Events All Wrong: Why ROI Is About Connection, Not Capacity The majority of people...
Read MorePosted by Randi-Sue Deckard | Apr 18, 2025 | Sales |
The Basis of B2B Growth Depends on Data Rather Than Opinions There's a lot of noise out there....
Read MorePosted by Randi-Sue Deckard | Mar 1, 2025 | Sales |
One of the biggest issues that revenue organizations face today are sales cycle issues. Deals are...
Read MorePosted by Randi-Sue Deckard | Jan 26, 2025 | Outbound / Prospecting, SaaS, Sales |
Most of the traditional sales methods are ineffective in a crowded market. Using stories and...
Read MorePosted by Randi-Sue Deckard | Jan 13, 2025 | CRO Corner, Leadership, Sales |
Alright, here's how you, the seasoned CRO, can guide a first time VP of Sales to craft board-ready...
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