
Why Your Prospective Customers Are Swiping Left

In sales, getting your solution into the hands of prospective buyers can feel like navigating a high-stakes dating game. Youāve got the product; theyāve got a problem and budget (well, sometimes). So why arenāt they swiping right and choosing to buy your service?
They're Dating Status-Quo
Is the biggest objection youāre hearing is that your solution falls into the ānice to haveā category? In the grand scheme of budgets, "nice to have" gets cut fast. If buyers donāt see an immediate, pressing problem that your product solves, theyāll sit on their . . .