Why Your Prospective Customers Are Swiping Left
In sales, getting your solution into the hands of prospective buyers can feel like navigating a high-stakes dating game. You’ve got the product; they’ve got a problem and budget (well, sometimes). So why aren’t they swiping right and choosing to buy your service?
They're Dating Status-Quo
Is the biggest objection you’re hearing is that your solution falls into the “nice to have” category? In the grand scheme of budgets, "nice to have" gets cut fast. If buyers don’t see an immediate, pressing problem that your product solves, they’ll sit on their . . .
