What is Your Elevator Pitch?

To pitch, or not to pitch, that is the question....
To this very day, when someone asks me or someone in my purview what their "elevator pitch is" I shudder. Its guaranteed to garner a visceral reaction every time.

Why? Well let me explain.

I have two prominent scars from my early days in Sales:

1. I messed up my elevator pitch so badly in my 'sales enablement' class, I thought I was going to get fired on the spot!
2. "Sell me this Pen" - yes, I was actually asked this question in an interview once . . .
   

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