The Goldmine in LinkedIn DMs: Avoiding the Pitch Slap

You can get leads on LinkedIn through DMs. You just have to know what to do and what not to do. If you can master that and internalize it, you’ll be able to drive leads through LinkedIn in no time. If not, you won’t be able to do anything on the platform. It’ll suck your time and resources away from you. 

Avoiding the Pitch Slap

LinkedIn outreach can be an absolute game-changer—if you play it right. However, part of mastering LinkedIn is understanding what not to do. And at the top of that list? The infamous pitch slap.

What’s a Pitch Slap?

Imagine this: Someone sends you a connection request on LinkedIn. You accept, thinking there’s potential for collaboration. But before you can say “Thanks for connecting,” your inbox is hit with a barrage of long-winded, generic pitches.

No rapport. No context. No effort to understand who you are. It’s just an endless stream of copy-paste pitches. It’s annoying, irrelevant, and guaranteed to push prospects away.

Why LinkedIn DMs Deserve More Respect

LinkedIn messages are a goldmine. They’re the perfect channel for casual, impactful conversations that can lead to significant opportunities. Think of them as the text messages of the professional world—light, quick, and to the point.

Here’s why the pitch slap ruins this opportunity:

1. It’s Disrespectful: Nobody likes spam, especially on a platform built for professional connections.
2. It’s Irrelevant: Blanket pitches show zero understanding of your audience.
3. It Wastes Potential: You could start a meaningful dialogue instead of alienating a prospect.

How to Win with LinkedIn Outreach

To succeed on LinkedIn, you must focus on relationships, not transactions. Here’s the playbook:

• Start a Conversation: DMs are your chance to engage authentically. Ask questions, share insights, and interact with their posts.
• Be Relevant: Even if you’re using a template, personalize it. Make it about them, not you.
• Gather Intel: DMs are perfect for gaining information that you can use to cold-call decision-makers later. This extra layer of insight sets you apart.

Building rapport takes time, but the results are worth it. Prospects engaged through LinkedIn are often more receptive and informed, which makes your follow-up calls or meetings more productive.

The Math Behind LinkedIn Outreach

Here’s why LinkedIn works when you play it smart:

1. You’re limited to 100 connection requests per week or 400 per month.
2. With a solid 30% connection rate, you’re adding 120 new people monthly.
3. If your response rate to DMs is 15% (which is killer), that’s 16 meaningful interactions.
4. If 30% of those book meetings, that’s almost 5 monthly meetings.

And if 40% of those meetings turn into opportunities? You’re looking at two opportunities per month. An average deal size of $50,000 is $1.2 million in pipeline annually.

Don’t Waste the Opportunity

LinkedIn DMs are where relationships begin, deals are made, and pipelines are built. Treat them with the care they deserve. Stop the pitch slaps. Start the conversations. And watch as your outreach turns into real revenue.