The Death of the Hard Sell: Why CX is the Ultimate Sales Strategy
For years, sales has been synonymous with persuasion, persistence, and – let’s be honest – pressure. The hard sell, where sales teams push customers into a deal regardless of their long-term needs, was once an accepted norm. But the game has changed.
Today’s customers are savvier, more informed, and have endless alternatives at their fingertips. The days of high-pressure tactics and aggressive closing techniques are over. Instead, Customer Experience (CX) has emerged as the new sales strategy – one that prioritizes relationships over transactions, trust over tactics, and . . .
