The Cringe Factor: GTM and RevOps Tools Need a Reality Check
Yikes. It’s not easy to say, but someone has to: most of the tools provided for RevOps in GTM today are cringe. Not “kind of” cringe—full-body cringe. The kind of cringe you feel when you see a failed Olympic performance that makes you want to look away but somehow compels you to keep watching.
And believe me, I say this with deep respect for the people behind these tools. I have friends in this space—talented, driven folks building products they believe in. But the truth? The entire ecosystem has become a parody of itself . . .