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The Cringe Factor: GTM and RevOps Tools Need a Reality Check

The Cringe Factor: GTM and RevOps Tools Need a Reality Check

Yikes. It’s not easy to say, but someone has to: most of the tools provided for RevOps in GTM today are cringe. Not “kind of” cringe—full-body cringe. The kind of cringe you feel when you see a failed Olympic performance that makes you want to look away but somehow compels you to keep watching.

And believe me, I say this with deep respect for the people behind these tools. I have friends in this space—talented, driven folks building products they believe in. But the truth? The entire ecosystem has become a parody of itself . . .

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About The Author

Tim Savage

Fractional Chief Revenue Officer with a focus on profitability, sales, projections, sales development, and net revenue retention. Over the 25 years of experience I've had in sales, I’ve seen every part of the process optimized and experienced all types of technological wins and losses. From my experience leading hundreds of BDRs in my career and sending out millions of emails, I have been able to see where the Wins are to come in the top of the funnel. From closing new business to directing teams to do the same and expanding the user base of the business that I have closed all points lead to the optimization of the overall funnel and the fundamentals of the sales practices to bring it all together. A loving husband, a girl dad, a dad, a cat dad and a fly fisherman that golfs somewhat frequently. I love training in Muay Thai, though you won’t find me in the ring sparring with anybody. The best thing that life has to offer is the fact that we are living in the joy that is in our heart. If I can ever help you, just give me a ring.

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