Mavens of Modern Sales – Joe McNeill
Welcome to Mavens of Modern Sales, where we take a deep dive with the sales leaders pulling sales teams in the 21st century to get their insights on leadership, strategy, industry trends, and more.
This week we talked to Joe McNeill, Chief Revenue Officer at Influ2.
You’ve highlighted the importance of intentionality in speaking to your specific buyers. What key elements help you craft a message that resonates and adds genuine value?
In the past, differentiation was achieved through deep personalization—proving the . . .
