Is a Shift To Install Base Key to 2025 Success?
As they close the last of their Q1 deals, many SaaS sales teams are getting anxious. While sales in any environment is always difficult, 2025 has brought a lot of economic uncertainty, market volatility, and a cautious buyer landscape - making new logo acuisition particularly tough.
Recognizing that sales to the install base are generally faster and less expensive than new logo ones, many CROs are heading into their board meetings prepared to shift the focus of their annual plan - which was just signed off on . . .
