Discovery + Demo At The Same Time? NO

Sellers: STOP Mixing Discovery and Demo!

Sales Leaders: Free your sellers from doing this!

I see this all the time, and it's killing deals. Here’s the problem with doing discovery and demo together:

• No Context: You don’t even know what problem they need solved—or if they have one. You’re flying blind.
• No Relevance: You have zero clue which parts of your solution actually matter to them.
• No Business Reason: You can’t tell why the buyer would invest . . .
  

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