Book Review: “Gap Selling” – A Blueprint for Revenue Leaders
When redefining your sales approach, "Gap Selling" doesn’t just add a technique—it transforms your entire perspective. For me, this book became a cornerstone of my sales philosophy. I sped through it, drawn in by its approach to identifying and focusing on what many overlook—the critical gap between where a prospect is now and where they want to be. This isn't a book for those seeking a quick-fix sales script; it’s for those ready to embrace the challenging, nuanced work of truly understanding the customer’s needs.
The concept of selling into the gap requires . . .
"Gap Selling" – A Blueprint for Revenue Leaders
97%
"Gap Selling" – A Blueprint for Revenue Leaders When redefining your sales approach, "Gap Selling" doesn’t just add a technique—it transforms your entire perspective. For me, this book became a cornerstone of my sales philosophy. I sped through it, drawn in by its approach to identifying and focusing on what many overlook—the critical gap between where a prospect is now and where they want to be. This isn't a book for those seeking a quick-fix sales script; it’s for those ready to embrace the challenging, nuanced work of truly understanding the customer’s needs.
Readability
Clarity of Concepts
Practical Application
Relevance to Modern Sales Practices
Use of Real-life Examples
Actionable Steps
Author's Expertise and Credibility
Depth and Complexity
Integration with Interpersonal Skills
Return on Investment (ROI)
Time Management Techniques
Influence and Persuasion Skills
Cross-Selling and Up-Selling Strategies
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