
Bad Behavior and the Need for a Buyer-Seller Understanding

“You know what my dream is? It’s to one day be on the other end of that phone” – Charlie Sheen as Bud Fox in the classic film Wall Street
Okay, Bud Fox is not exactly the best example of an ethical character and Charlie Sheen is a colorful person to put it politely, but the sentiment is a common and valid one for many salespeople. The truth of the matter is that most salespeople are, or will be, both on the selling and buying end of a potential transaction at some point in their careers . . .