The Dark Horse of your Sales Process: Strategic Pauses
Most salespeople spend a lot of time perfecting their pitch, sharpening their closing skills, and figuring out the best way to handle objections. But the thing is, one of the most powerful tools in sales isn’t what you say. It’s what you don’t say.
Silence, when used the right way, can be the most valuable player of your sales process. It gives your prospect space to think, lowers the pressure, and often leads to quicker, more confident decisions. Let’s dive into how strategic pauses can completely transform your sales conversations.
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