Sanity Checks For Next Year’s Sales Goal
The annual planning process is arguably the most crucial task a sales leader undertakes. When done well, it sets the stage for a year of success, motivated teams, and a thriving company culture. But get it wrong, and you're in for a year of firefighting, missed targets, and plummeting morale.
Unfortunately, many CROs approach annual planning with flawed assumptions and "creative" strategies that are doomed to fail from the start. This often leads to a cycle of missed targets, unreasonable pressure, and a demoralized sales team.
While you’re probably well down the path of finalizing your 2025 sales . . .
