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If You Know, You Know – Revenue Content Generation Source of Truth

If You Know, You Know – Revenue Content Generation Source of Truth

Everyone creates content daily and everywhere, but only a fraction of it reaches you. In the swirling seas of social, digital, and print media, most of what you see is determined by one factor: distribution. And that distribution? The platform’s objectives drive it. You’re shown what helps that platform grow, not necessarily what holds the most value. It’s like picking out top talent; only the ones with the proper alignment with the distributor’s mission are getting airtime.

This may seem obvious enough, but why does it matter? Understanding this unlocks the reality of most content: much . . .

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About The Author

Tim Savage

Fractional Chief Revenue Officer with a focus on profitability, sales, projections, sales development, and net revenue retention. Over the 25 years of experience I've had in sales, I’ve seen every part of the process optimized and experienced all types of technological wins and losses. From my experience leading hundreds of BDRs in my career and sending out millions of emails, I have been able to see where the Wins are to come in the top of the funnel. From closing new business to directing teams to do the same and expanding the user base of the business that I have closed all points lead to the optimization of the overall funnel and the fundamentals of the sales practices to bring it all together. A loving husband, a girl dad, a dad, a cat dad and a fly fisherman that golfs somewhat frequently. I love training in Muay Thai, though you won’t find me in the ring sparring with anybody. The best thing that life has to offer is the fact that we are living in the joy that is in our heart. If I can ever help you, just give me a ring.

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