
I Ain’t Afraid of No Ghost: How to Defeat Sales Ghosting

TL;DR: I Ain’t Afraid of No Ghost in Sales
Sales often feel like ghost-hunting—chasing silent prospects and wondering why they’ve disappeared. But just like actual ghosts, "ghosting" in sales isn't real. If a prospect stops responding, it's because you're not delivering enough value. Rather than writing off deals after a few follow-ups, focus on consistently bringing new value propositions to the table. Sales success comes from persistence, collaboration, and keeping the conversation alive. Ghosts aren’t real—neither is ghosting. Just follow up.
Key takeaways: