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I Ain’t Afraid of No Ghost: How to Defeat Sales Ghosting

I Ain’t Afraid of No Ghost: How to Defeat Sales Ghosting

TL;DR: I Ain’t Afraid of No Ghost in Sales

Sales often feel like ghost-hunting—chasing silent prospects and wondering why they’ve disappeared. But just like actual ghosts, "ghosting" in sales isn't real. If a prospect stops responding, it's because you're not delivering enough value. Rather than writing off deals after a few follow-ups, focus on consistently bringing new value propositions to the table. Sales success comes from persistence, collaboration, and keeping the conversation alive. Ghosts aren’t real—neither is ghosting. Just follow up.

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About The Author

Tim Savage

Fractional Chief Revenue Officer with a focus on profitability, sales, projections, sales development, and net revenue retention. Over the 25 years of experience I've had in sales, I’ve seen every part of the process optimized and experienced all types of technological wins and losses. From my experience leading hundreds of BDRs in my career and sending out millions of emails, I have been able to see where the Wins are to come in the top of the funnel. From closing new business to directing teams to do the same and expanding the user base of the business that I have closed all points lead to the optimization of the overall funnel and the fundamentals of the sales practices to bring it all together. A loving husband, a girl dad, a dad, a cat dad and a fly fisherman that golfs somewhat frequently. I love training in Muay Thai, though you won’t find me in the ring sparring with anybody. The best thing that life has to offer is the fact that we are living in the joy that is in our heart. If I can ever help you, just give me a ring.

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