How to Create Your Own Data Lake: A Practical Guide for Sales and Revenue Leaders
How to Create Your Own Data Lake: A Practical Guide for Sales and Revenue Leaders (with Playbook and Workflow)
As a sales &/or revenue leader, you manage vast data across various accounts, sales pipeline stages, and buyer behaviors. The challenge is that this data often sits in silos—scattered across CRMs, spreadsheets, email threads, or worse, only in your head. To truly harness the value of this data, you need to create a data lake (puddle or pond): a centralized repository where all of this data is stored and structured, allowing for deep analysis and actionable insights.
A data lake . . .
