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Early Wins for a CRO: The First 90 Days of Impact 🚀

Early Wins for a CRO: The First 90 Days of Impact 🚀

Stepping into the Chief Revenue Officer (CRO) role is an exciting but high-stakes transition. The first 30 days are typically spent on a listening tour—understanding the business, meeting stakeholders, and gathering intelligence. But what comes next? How do you translate those insights into immediate, measurable impact between days 30 and 90?

If you’re looking to drive meaningful progress early on, the key is building everything in the CRM with Week Over Week (WoW) reporting to measure activity across the pipeline. This simple yet high-leverage move ensures that sales motions, revenue trends, and operational efficiencies are transparent . . .

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About The Author

Tim Savage

Fractional Chief Revenue Officer with a focus on profitability, sales, projections, sales development, and net revenue retention. Over the 25 years of experience I've had in sales, I’ve seen every part of the process optimized and experienced all types of technological wins and losses. From my experience leading hundreds of BDRs in my career and sending out millions of emails, I have been able to see where the Wins are to come in the top of the funnel. From closing new business to directing teams to do the same and expanding the user base of the business that I have closed all points lead to the optimization of the overall funnel and the fundamentals of the sales practices to bring it all together. A loving husband, a girl dad, a dad, a cat dad and a fly fisherman that golfs somewhat frequently. I love training in Muay Thai, though you won’t find me in the ring sparring with anybody. The best thing that life has to offer is the fact that we are living in the joy that is in our heart. If I can ever help you, just give me a ring.

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