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Category: Sales Operations

ICP vs IOP

ICP vs IOP

by | Oct 29, 2024 | , , | 0 |

There was a time when the term “Ideal Customer Profile” didn’t exist.

That doesn’t mean that salespeople didn’t know who to sell to or what a good prospect looked like, because we did. What we relied on mostly was the “Ideal Opportunity Profile”, even though that term didn’t exist either.

What’s the difference and how might you reconsider your Go To Market ( GTM ) strategy?

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Optimize Partnerships with Lead Generation Agencies

Optimize Partnerships with Lead Generation Agencies

by | Oct 21, 2024 | | 0 |

How Sales Leaders Can Optimize Partnerships with Lead Generation Agencies

Finding the right lead-generation partner can be a critical element of success. While lead generation agencies and partners are widely available, not all partnerships yield the desired results. Understanding how to assess, choose, and optimize these relationships is essential for sales leaders.

To maximize the outcome of working with a lead generation partner, examining your current internal processes and objectives is essential. This article will walk you through defining, choosing, and collaborating with a lead generation partner that aligns with your sales strategy.

1. Understand Your Own Sales Process First

Before reaching out to potential lead generation partners, closely examine your current sales system. Ask yourself:

How are you currently generating leads?
What methods are working best?
What gaps or inefficiencies need to be addressed?

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