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Tim Savage

Fractional Chief Revenue Officer with a focus on profitability, sales, projections, sales development, and net revenue retention. Over the 25 years of experience I've had in sales, I’ve seen every part of the process optimized and experienced all types of technological wins and losses. From my experience leading hundreds of BDRs in my career and sending out millions of emails, I have been able to see where the Wins are to come in the top of the funnel. From closing new business to directing teams to do the same and expanding the user base of the business that I have closed all points lead to the optimization of the overall funnel and the fundamentals of the sales practices to bring it all together. A loving husband, a girl dad, a dad, a cat dad and a fly fisherman that golfs somewhat frequently. I love training in Muay Thai, though you won’t find me in the ring sparring with anybody. The best thing that life has to offer is the fact that we are living in the joy that is in our heart. If I can ever help you, just give me a ring.

Optimize Partnerships with Lead Generation Agencies

Optimize Partnerships with Lead Generation Agencies

Posted by | Oct 21, 2024 | |

How Sales Leaders Can Optimize Partnerships with Lead Generation Agencies

Finding the right lead-generation partner can be a critical element of success. While lead generation agencies and partners are widely available, not all partnerships yield the desired results. Understanding how to assess, choose, and optimize these relationships is essential for sales leaders.

To maximize the outcome of working with a lead generation partner, examining your current internal processes and objectives is essential. This article will walk you through defining, choosing, and collaborating with a lead generation partner that aligns with your sales strategy.

1. Understand Your Own Sales Process First

Before reaching out to potential lead generation partners, closely examine your current sales system. Ask yourself:

How are you currently generating leads?
What methods are working best?
What gaps or inefficiencies need to be addressed?

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How to Create Your Own Data Lake: A Practical Guide for Sales and Revenue Leaders

How to Create Your Own Data Lake: A Practical Guide for Sales and Revenue Leaders

Posted by | Oct 9, 2024 | |

How to Create Your Own Data Lake: A Practical Guide for Sales and Revenue Leaders (with Playbook and Workflow)

As a sales &/or revenue leader, you manage vast data across various accounts, sales pipeline stages, and buyer behaviors. The challenge is that this data often sits in silos—scattered across CRMs, spreadsheets, email threads, or worse, only in your head. To truly harness the value of this data, you need to create a data lake (puddle or pond): a centralized repository where all of this data is stored and structured, allowing for deep analysis and actionable insights.

A data lake is like a giant, accessible pool of data: it starts with small amounts of data (a puddle), grows into something more structured (a pond), and eventually scales into a vast lake where different parts, or “coves,” represent different segments of your data in the sales cycle. For sales, these coves could correspond to various stages of your pipeline, customer behaviors, and other important factors.

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The Romance of Revenue: Stop Chasing the Thrill, Start Building for the Future

The Romance of Revenue: Stop Chasing the Thrill, Start Building for the Future

Posted by | Oct 9, 2024 | |

In sales, it’s easy to fall in love with the process. We romanticize every step, treating each pitch or new lead like the excitement of a first date. It’s a constant chase—crafting the perfect opening line, tweaking an email for just the right impact, or hunting for the next shiny tool that promises to unlock success. It’s like being infatuated with the early stages of a relationship, always in pursuit of that initial spark.

But here’s the truth: sales isn’t about staying stuck in the thrill of the chase. It’s about committing to a long-term relationship with revenue. That’s where the real growth happens—not in the fleeting highs of landing a big deal, but in the consistency, planning, and relationships built over time. In today’s fast-paced sales world, many leaders are stuck in this cycle of short-term wins, chasing the excitement of every new tool or tactic. The romance is real, but it’s holding teams back.

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