LinkedIn’s Authentic Edge: Why ‘Real You’ Marketing Outshines the Polished Pros
Are we deceiving our audiences on LinkedIn? Alright, that might be a tad harsh. Let me rephrase.
In an era dominated by AI, building a personal brand and establishing yourself as a Subject Matter Expert (SME) on LinkedIn drives more company traffic than ever before. People crave authentic connections with real individuals. But what’s really happening on this professional networking platform?
The LinkedIn Landscape
Out of the mere 1% of active users who post on LinkedIn, 75% of those users seem to embellish their content. Okay, I’ll admit that the 75% statistic is false. But now that I have your attention, let’s delve deeper.
It’s natural to want to showcase our best selves through our experiences and content, aiming to gain followers and boost engagement. However, presenting an inauthentic version of yourself can actually harm your personal brand and company in the long run. Why? Because within that small percentage of LinkedIn users posting online, word spreads quickly and people eventually uncover the personality behind the profile picture.
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