Are your technical buyers unresponsive? Try this
Remember the time when an Oracle VP called cold outreach "spam"? It sparked a wave of backlash against sellers. But let's be honest, many of us have been guilty of focusing on features and buzzwords rather than genuine solutions.
Sellers are so proud to push their products but about 98.9% of the time if you were to challenge a cybersecurity seller (or any sales rep) about the problems they solve, they could not tell you a core business problem- and that is the problem with revenue today.
When it comes to cybersecurity vendor sellers, they just . . .
