AI & CRMs: A Fugazi in the Making—Uncovering the Illusion of Intelligence in Sales Data
Picture this: a salesperson, weary from hours of navigating a complex deal, just finished a crucial call. They glance at their CRM, jot down a few quick notes, something vague about a “strong interest in the value proposition” and a tentative next step, and then move on. It’s barely a breadcrumb, and hardly enough data to give anyone a full picture of the deal’s potential or trajectory. But in today’s CRM landscape, this small scrap of information is about as deep as it goes.
This is the CRM status quo—quick, scattered notes, fragmented data points, and . . .
