You don’t know what ICP means do you?
If you guessed Insane Clown Posse, you're 50% right.
Only 50% because this article is about boring sales stuff not famous make-up wearing hip hop artists.
Most sellers understand the concept of an Ideal Client Profile but fail to see why it matters, where it came from, or what to do with it.
So let's talk about it.
Why ICP matters to your prospect
When asked "what's your sweet spot?" or "who is a great client for you?" many sellers will respond with some form of the following: "We work with everyone" or "We . . .
