The Paradox of Choice: Why Too Many Options Hurt Your Sale
Have you ever been overwhelmed by a menu at a restaurant? Stuck and uncertain, you browse through it and occasionally wind up ordering something weird that you don't even like. At other times, you simply give up and let others make the decision.
This is the paradox of choice. The idea that having too many options can actually make it harder to decide. It’s not just a dinner-table problem either. Every day, businesses deal with the same problem, particularly in sales, where giving prospective customers too many options can paralyse them rather than help them make a . . .
