The Land of the Inbetween: The Mythical PreSales Role
Welcome to the Land of the In between: The mythical PreSales Role
The “in between” sounds like a scary plot on a Netflix series about tech sales, but in actuality, that’s where all PreSales professionals spend their days.
We live in the in-between. We’re half technical, half sales but we’re not sales, not product, and not quite implementation or tech services. We’re the bridge - (caffeinated, mildly frazzled bridge)—that keeps the whole sale organization moving forward. We are constantly battling doing whatever it takes to close the deal vs ensuring the post sales team is . . .
