Stop Chasing Likeability: Build Credibility to Crush Imposter Syndrome in Sales
Imposter Syndrome. It creeps in when you least expect it—like when you’re gearing up for a call with the C-suite and suddenly question your value, your experience, how you got there and if they will like you. Sound familiar? It happens to many sellers. But here’s the truth: doubling down on likeability during sales doesn’t help. So what are you to do then? Double down on credibility.
What Is Credibility in Sales?
Credibility is the trust and confidence buyers have in your ability to solve their problems. It is not just you knowing about your . . .
