One Step Sequence
Are you sending more automated outbound than you were 5 years ago?
If you're like most sellers and marketers, the answer is yes.
As reply rates for cold channels continue to plummet, should you be increasing your volume or decreasing it?
If you're asking me, we should be decreasing our outreach volume AND our reliance on prospecting automation.
We can't just decrease our volume - we still have to sell.
So, what do we do?
Shoot your Best Shot FIRST
Imagine Eminem was right all along, and you really only do get "one shot or one . . .
