LinkedIn’s Authentic Edge: Why ‘Real You’ Marketing Outshines the Polished Pros
Are we deceiving our audiences on LinkedIn? Alright, that might be a tad harsh. Let me rephrase.
In an era dominated by AI, building a personal brand and establishing yourself as a Subject Matter Expert (SME) on LinkedIn drives more company traffic than ever before. People crave authentic connections with real individuals. But what's really happening on this professional networking platform?
The LinkedIn Landscape
Out of the mere 1% of active users who post on LinkedIn, 75% of those users seem to embellish their content. Okay, I'll admit that the 75% statistic is false. But now that I . . .
