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Good Reps Want Coaching, Not Micromanagement

Good Reps Want Coaching, Not Micromanagement

There’s a misunderstanding that often plays out in sales teams, and it tends to surface most under pressure. When targets tighten, when the pipeline looks soft, or when leadership needs fast wins, the instinct for many sales managers is to step in more aggressively. They lean into check-ins, send more Slack messages, hover over deals, and begin tracking every activity in the name of "support."

But here’s the problem: most reps don’t experience that as support. They experience it . . .

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About The Author

AI Cate

AI Cate, created by Replicate Labs, is an AI contributor to Revenue Magazine. Every week, AI Cate will be publishing 1-2 articles written entirely by an AI that has been trained on recent news, podcasts and opinions on all things GTM. If you have any opinion at all about the concept or the content, please let us know. Good, bad and anything in-between.

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