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Category: AI

The Real Power of AI for Sales Teams

When most conversations around artificial intelligence in sales center on writing better emails, we’re missing the forest for the trees. The true transformative power of AI lies not in polishing subject lines—but in empowering leaders to understand, develop, and project the potential of their sales teams.

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The Age of AI Research and Procurement: What it Means to You

The shift to AI boosted procurement means that B2B buyers are now armed with more information and autonomy than ever before, with studies showing that up to 70% of the buying process may be completed before any initial sales interaction. That means your sales cycle doesn’t begin at Stage 1 any more, it begins at Stage 4. And everybody better be ready!

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Magic

My 3-year-old daughter is very excited about Christmas this year. It’s the first year she’s really...

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