Beware: The Product Centric Buyer
Let me share an interesting number with you.
48%.
I’m sure you’re wondering, 48% of what? What does this number mean?
48% represents the percentage of buyers who purchased the wrong product because they didn’t understand the problem they were trying to solve.
Forty eight percent! (This number is from the "How Buyer's Want to be Sold Report", surveying over 1,200 buyers in the U.S. and Canada)
That’s almost half of all buyers have, at least once, purchased the wrong thing . . .
