
Throw the book… at the playbook!
Socrates is known as the "Father of Western Philosophy" for his contributions, which laid the...
Read MoreSelect Page
I am passionate about scaling SaaS organizations. Using my two decades of Revenue Leadership experience, I have honed an approach that yields fast results. I enjoy taking an organization that has huge potential, solves an important problem but might be lacking in execution, and turning that organization around quickly. SaaS startups and scale-ups are at an interesting infection point. Which sales motion is going to be optimal for your organization given the problem you solve, the buyer dynamics and the target personas? My whole approach revolves around levering innovation to drive record-breaking results. This could be PLG-hybrid, PLG-AI or some combination of SLG that is optimized around the bullseye of your ICP. We'll figure out what will drive optimal results in the quickest time.
Posted by Mark Cope | Feb 15, 2025 | CRO Corner, Leadership |
Socrates is known as the "Father of Western Philosophy" for his contributions, which laid the...
Read MorePosted by Mark Cope | Dec 17, 2024 | Uncategorized |
The SKO is FINALLY here CRO bursts onto the stage to a walkout song you just cannot help jamming...
Read More. . . Create a FREE account or Login to read the full article! LOGIN...
Read MorePosted by Mark Cope | Nov 4, 2024 | CRO Corner, Leadership, SaaS |
To pitch, or not to pitch, that is the question.... To this very day, when someone asks me or...
Read MorePosted by Mark Cope | Oct 22, 2024 | CRO Corner, Leadership |
“Tis the Season” – Annual Planning Season that is!
The old way of thinking is ingrained in the minds of many Revenue Leaders, and boards, but as the landscape of SaaS continues to evolve rapidly, a shift in mindset is necessary. It is no longer about simply hiring more salespeople to exceed already ambitious growth targets. The focus needs to be on maximizing existing resources effectively and focusing your sales capacity towards the most successful customer profiles.
There is so much wasted capacity, spending time on ill-fitting prospects for the sake of pipeline metrics, think about how you can reduce the noise for your reps so they can be more successful and measured in their efforts.
You have to work this into your model. From your TAM, work out how much is Serviceable (SAM) and then how much of that is truly Serviceable Obtainable Market (SOM), the part of the market that you can not only service, but that you want to service, have to service and have a right to win!
Read MoreApple, Amazon, and other tech companies reliant on global supply chains stand to lose the most from Trump's trade policies, but some software firms expect more demand for their services.
President Donald Trump says taxing imports will strengthen domestic manufacturing. Hours before announcing new tariffs, his administration cut support for centers that help US firms do just that.
The Heard and McDonald Islands are among the dozens of targets of President Donald Trump's latest round of tariffs. But they have no exports, because no one lives there.
A new platform from data training company Scale AI will let artificial intelligence developers find their models’ weak spots.
The elective medical industry is cashing in on plastic pollution fears, but the evidence of harm from microplastics is still deeply uncertain.