
AI Coaching and the Art of Timing: Why Feedback Matters When It’s Delivered

Most sales reps don’t lack ambition. They want to improve. They want to hit targets. They want to know how to handle objections, where they’re going wrong, and what their manager would have done differently.
The problem is, by the time feedback reaches them, the moment is already gone.
They’ve forgotten the details of the conversation. The deal has moved on. The urgency has passed. And the feedback, while well-meaning, lands like a . . .