A CRM Pioneer Steps Into The Light
The pressure for reps to hit their numbers and for their employers to get a return for investors has never been greater.
On average 47-62% of reps make quota which is unacceptable and creates real business and human problems. In spite of billions spent on CRM, SFA tools, and automation we still haven’t significantly improved quota attainment. In fact, we seem to have made it worse.
As leaders, we need to fix this, stop blaming the sellers and finally deliver on the promise of CRM, SFA and automation.
Rather than writing an article where it seemed I was . . .
