The True Cost of Poor Lead Qualification in Your Pipeline
You’re ignoring a problem that’s quietly draining your business: poor lead qualification. It’s an issue that often flies under the radar but has a huge impact on your revenue, resources, and team morale. Every unqualified lead that enters your pipeline isn’t just wasted effort; it’s a direct hit to your bottom line. We need to talk about it.Â
Consider how much time your representatives spend pursuing leads that are unlikely to become customers. They spend hours organising, phoning, emailing, and pursuing individuals who weren't a good fit from the beginning. These hours should actually . . .
