The Romance of Revenue: Stop Chasing the Thrill, Start Building for the Future

In sales, it’s easy to fall in love with the process. We romanticize every step, treating each pitch or new lead like the excitement of a first date. It’s a constant chase—crafting the perfect opening line, tweaking an email for just the right impact, or hunting for the next shiny tool that promises to unlock success. It’s like being infatuated with the early stages of a relationship, always in pursuit of that initial spark.

But here’s the truth: sales isn’t about staying stuck in the thrill of the chase. It’s about committing to . . .

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