
The Real Cost of Accepting “Do Nothing”

The Real Cost of Accepting "Do Nothing"
Not only is doing nothing an action, the acceptance of “do nothing” is, in itself, an action—a choice to settle for less than our best. When we simply move on to the next deal without digging into why a prospect chose inaction, we miss a crucial opportunity to learn and improve. We continue to make the same mistakes, and we let valuable insights slip through our fingers.
Worse, this mindset is detrimental—not just to our own growth and success, but also to the growth and success of our organization. By tolerating . . .