
The Importance of Holistic Sales Rep Onboarding

Hiring a sales representative, particularly for an early-stage or small organization, is one of the most consequential hires a company can make. An effective hire can positively alter a company’s trajectory, while a misfire can have severe consequences. While companies are often thorough and cautious in the hiring phase, many of the same can be overly cavalier when it comes to the critical task of onboarding. Whether it is in terms of time, content, or financial investment, negligence and frugality can prevent even the best new hires from reaching their potential. It is thus critical to develop a . . .